About me
I’m a User Experience Designer who believes that good design is a form of advocacy.
Formally trained in visual design and fine arts, I’ve spent the last 5 years building end-to-end solutions for social impact; specifically within the Healthcare and Public sector.
While I love the craft of design, my real ‘why’ is the people behind the product I am designing for. Currently, I’m deepening my practice into accessible design to ensure no user is left behind.
Skills
User research (moderated and unmoderated)
Web accessibility (WCAG)
Responsive web design
Experience
December 2024 – Present
AvePoint Singapore
UX Designer
Government Technology Agency (GovTech), LifeSG
Scaled the cluster’s Flagship Design System by creating component accessibility annotations, ensuring alignment with WCAG standards
Steered product strategy for ‘Your Benefits’ and ‘Preschool Search’ tracks by developing discussion guides, conducting usability testing, and synthesizing research insights to inform design iterations
October 2019 – December 2024
Singapore Health Services Pte Ltd
Senior Executive (UX Designer)
Served as a pioneer designer for the Health Buddy app, shipping 12+ end-to-end features including health assessments and operational tools that streamlined patient-provider communication
Spearheaded the development and maintenance of the Health Buddy style guide, integrating accessibility standards as a core foundational requirement
Provided design guidance to new hires and external vendors, ensuring design consistency across all product tracks
Led and advocated for diverse user research methodologies, including usability testing, focus groups, quantitative surveys to drive data-informed design decisions